The Highly Anticipated Mini LED Has Not Performed As Well As Expected, And It...

Beijing time on February 9th, China touch screen network news, the industry's "new favorite" Mini LED market is less than expected, where is the opportunity to turn over? The display industry is increasingly focusing its attention on the "new favorite" Mini LED. However, in 2021, which has just passed, the performance of Mini LED, which has been highly anticipated, has not been as good as expected, causing the entire industry to fall into "empty joy". Entering 2022, Mini LED needs to fight a "turnover".

Display the industry's "new darling"

2021 is regarded by the industry as the first year of commercial use of Mini LED technology. Apple has launched heavyweight Mini LED related products. TV brands such as Samsung, TCL, Skyworth, Hisense, Konka and other TV brands are increasingly fighting for Mini LED slots. Huawei and Xiaomi have also Join the fray. With the giants opening the way, the Mini LED track has become very lively.

Apple will release new 12.9-inch iPad Pros and new MacBook Pros with Mini LED-backlit displays in 2021. According to industry chain news, Apple will also be equipped with a Mini LED backlight screen in the new MacBook Air released in 2022.

Samsung Electronics will launch a series of 50-85-inch mid-to-high-end 4K and flagship 55-85-inch 8K Mini LED TVs in 2021, with shipments exceeding one million units in the first year, reaching 1.5 million units. TCL has achieved mass production of Mini LED TVs in 2019, and has launched a number of Mini LED smart screen series products so far. After Skyworth released its first Mini LED TV in February last year, it launched the 75-inch and 86-inch Mini LED TV Q72 in September. In addition to Mini LED TVs, Konka will also release its first Mini LED backlight display and cinema Mini LED screen in 2021. Hisense launched a mini LED TV 85u9h equipped with a self-developed 8k image quality chip at the CES2022 exhibition.

Huawei and Xiaomi were not absent either. In July 2021, Huawei released its first Mini LED-backlit TV, the Huawei Smart Screen V 75 Super priced at 24,999 yuan. Xiaomi even launched its first Mini LED product, the Mi TV Master Extreme Commemorative Edition, as early as September 2020.

At present, Mini LED is in a period of capacity expansion, upstream chip materials, midstream panels and downstream terminals are ready to go, and the market pattern is accelerating. It is predicted that the products of the three major manufacturers of Apple, Samsung and Huawei in 2021 are expected to drive the upstream mini LED chip shipments of 110,000 pieces/month, corresponding to a market size of more than 3 billion yuan. The Prospective Industry Research Institute predicts that the market size of China's Mini LED industry is expected to exceed 40 billion yuan in 2026, and the compound annual growth rate from 2020 to 2026 will reach 50%.

Industry insiders believe that for the entire display industry, the development and application of Mini LED backlight technology is of special significance. On the one hand, it can promote the innovation and iteration of display technology and benchmark OLED. At present, traditional LEDs are squeezed by OLED technology in the high-end display market, and the emergence of Mini LEDs has greatly shortened the gap with OLEDs in key display performance indicators, and it also has advantages in terms of cost performance: the display effect of Mini LEDs today It is very close to existing OLED, but its price is 60% to 80% of OLED. On the other hand, Mini LED backlight technology can further extend the life cycle of LCD.

Previously, Tianfeng Securities analyst Ming-Chi Kuo pointed out that if MacBooks and iPads receive more positive feedback from the market for adopting Mini LED panels, more non-Apple manufacturers will follow Apple's strategy of adopting and promoting Mini LEDs. It will consume a lot of LED production capacity.

Rong Chaoping, senior research manager of Ovi Ruiwo, told a reporter from China Electronics News: "Mini LEDs are widely used, from small-sized VR devices to large-sized TVs. There are currently related products. Mini LEDs are very important for upstream supply chains and downstream terminals. It is necessary for manufacturers to exist."