Digital Out Of Home (DOOH) Industry Report 27.6% Net Media Revenue Growth in ...

Full-year net media revenue results have been released for the out-of-home (OOH) advertising industry, which will see impressive growth of 27.6% by 2022. The fact that outdoor advertising now accounts for 64.1% of annual net media revenue suggests that the industry will continue to grow.

Classification breakdown:

Roadside billboards:

Net media revenue from roadside billboards (above and below 2021 m²) will increase significantly from $362.5 billion in 2022 to $463.8 billion in 2022.

Roadside others

Net media revenue from roadside other (including street furniture, bus/tram exteriors and small equipment) was $238.5 billion in 2022, up from $295.7 billion in 2021.

Net media revenue for the transportation category, which includes airports, increased from $48.7 million in 2021 to $100.3 million in 2022.

Retail, lifestyle and other:

Retail, lifestyle and other miscellaneous spending will increase from $224.2 billion in 2021 to $259.1 billion in 2022 due to net media revenue. In recent years, data shows that the DOOH industry has been growing at an unprecedented rate. Digital out-of-home (DOOH) advertising utilizes digital billboards, kiosks, and screens to display updated content and fine-tune audience targeting.

Doing so helps the DOOH industry collect data and gain insights into consumer behavior, which in turn helps advertisers develop more effective campaigns. This increases the efficiency of DOOH advertising, resulting in higher revenue.

DOOH's many advantages, including adaptability, scalability, and interactivity, make it a favorite among marketers.

Ultimately, the DOOH industry's strong growth in media net revenue in 2022 solidifies the industry's leading position in the advertising market. The digital out-of-home (DOOH) market is expected to grow even faster as technology gets better, giving brands and marketers more creative ways to connect with consumers.